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The Boulevard

A mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
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Abdali Investment & Development PSC
Amman, Jordan
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Project Brief

<p>Scope: Complete master plan and infrastructure for 500 villas on 75-hectare site serving Saudi National Guard officers and soldiers. 20km road network with 3 gates connecting to surrounding roads (collector, secondary, tertiary, spine roads). Complete utilities: 18km water supply networks including irrigation and combined domestic/firefighting system with 5,000m³ central reservoir and pumping station, 18km storm and sewer networks with evaporation/detention ponds and lift stations, MV/LV electrical distribution with package substations, LED street/external/landscape lighting, security/telecom/fire distribution networks with inspection hand-holes and duct banks, 5,000m³/day sewage treatment plant with support buildings, laboratories, and administrative facilities. Public and private amenities including retail, educational, health, recreational, and religious facilities.<br>Challenge: Accommodate 500 military personnel and families with complete self-sufficient infrastructure serving daily life needs. Design road network balancing capacity, accessibility, and residential privacy requirements for military community. Ensure comprehensive service provision for residential and all public/private support buildings with needed infrastructure connections.<br>Approach: 20km road network hierarchy (collector/secondary/tertiary/spine roads) tied to surrounding infrastructure via three controlled gates - balancing military security with circulation efficiency. 18km storm and sewer networks with evaporation/detention ponds and lift stations managed drainage across site. 18km water supply network integrated irrigation with combined domestic/firefighting system - 5,000m³ central reservoir and pumping station ensured adequate pressure and emergency capacity. MV/LV electrical distribution with package substations provided complete power infrastructure. LED lighting throughout (street, external, landscape) achieved energy efficiency. Security, telecom, and fire distribution networks with inspection hand-holes and duct banks enabled comprehensive communication and safety systems. 5,000m³/day STP with complete support buildings, laboratories, and administrative facilities (process design subcontracted to specialist) provided wastewater treatment capacity.<br>Status: Completed</p>

Cost
USD 400 million
Area
700,00 m2 land 220,000m2 built-up
Services provided

Urban planning and design
Landscape design
Architecture design
Infrastructure engineering
Roads engineering

Location
Jeddah, KSA
Client
Saudi Aramco
Project Description
The Boulevard is the mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
The Brief
Abdali Boulevard Company aimed to achieve two objectives:
• Creating a prime pedestrian experience in Amman
• Developing a district that is economically attractive to investors coming from multiple industries (hospitality, corporations, retail, etc.)
Our Response
Laceco responded to the above objectives by:

• Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings
• Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds
• Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development
• Conducting value engineering and cost optimization studies to preserve economic viability of the development
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Services Provided
Conceptual design
Preliminary design
Interior design
Final design of architecture and urban furniture
Supervision and construction management
Our Response

Laceco responded to the above objectives by:

Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings.

Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds.

Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development.

Conducting value engineering and cost optimization studies to preserve economic viability of the development.

Our Response

Laceco developed a master plan that is fully equipped with physical, social, cultural and religious infrastructure and to accommodate the targeted population, and provided advisory services to the client during the master planning and development strategy phases as well as value engineering services throughout all design stages to optimize construction cost.

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Let's build your next project

Ready to get to work? Fill in the form below or email hello@laceco.me
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