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The Boulevard

A mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
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Abdali Investment & Development PSC
Amman, Jordan
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Project Brief

<p>Scope: Mixed-use pedestrian artery for Amman&#x27;s New Downtown: hotels, offices, residential, retail programming organized along linear boulevard. Three-platform development connected by terraces, stairs, suspended bridges, and sloping esplanades. Comprehensive design services including value engineering and cost optimization studies.<br>Challenge: Create prime pedestrian experience on site with challenging topography and wind exposure while maintaining economic viability for investors across multiple industries. Design consistent urban framework that accommodates diverse architectural character across individual buildings - balancing coherent public realm with varied building identities. Resolve significant grade changes across linear site into seamless pedestrian experience.<br>Approach: Three-platform strategy with continuous vertical connections (terraces, stairs, suspended bridges, gently sloping esplanades) resolves topography into comfortable pedestrian circulation throughout boulevard length. Consistent urban framework establishes design guidelines while permitting architectural variety across individual buildings. Value engineering and cost optimization studies preserved development economics without compromising pedestrian experience or design quality. Wind mitigation strategies integrated into public realm design.<br>Status: Completed</p>

Cost
USD 350 million
Area
26,000m2 land 237,000m2 built-up
Services provided

Urban planning and design
Landscape design
Architecture design
Interior design
Structural engineering
Mechanical engineering
Electrical engineering
Infrastructure enigneering
Solid waste management
Construction supervision
Architect of record

Location
Amman, Jordan
Client
Abdali Investment & Development PSC
Project Description
The Boulevard is the mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
The Brief
Abdali Boulevard Company aimed to achieve two objectives:
• Creating a prime pedestrian experience in Amman
• Developing a district that is economically attractive to investors coming from multiple industries (hospitality, corporations, retail, etc.)
Our Response
Laceco responded to the above objectives by:

• Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings
• Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds
• Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development
• Conducting value engineering and cost optimization studies to preserve economic viability of the development
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Services Provided
Conceptual design
Preliminary design
Interior design
Final design of architecture and urban furniture
Supervision and construction management
Our Response

Laceco responded to the above objectives by:

Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings.

Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds.

Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development.

Conducting value engineering and cost optimization studies to preserve economic viability of the development.

Our Response

Laceco responded to their requirements by designing a consistent urban framework that provided a diversity in the individual architectural character of buildings and curating a seamless pedestrian experience in a site that had a challenging topography and winds. The scheme divides the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development. In addition to the design services, value engineering and cost optimization studies were carried out to preserve economic viability of the development.

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Ready to get to work? Fill in the form below or email hello@laceco.me
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