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The Boulevard

A mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
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Abdali Investment & Development PSC
Amman, Jordan
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Project Brief

<p>Scope: Large-scale mixed-use hospitality resort at northern Red Sea: diverse residential typologies (luxury villas, regular villas, service apartments, bungalows), hotels, entertainment facilities including Wild Wadi Aqaba waterpark, organized around 1.5km engineered artificial lagoon with man-made breakwater. Complete infrastructure to world-class resort standards.<br>Challenge: Integrate diverse and substantial programmatic functions into coherent master plan for Aqaba tourism destination - balancing traditional Arab city charm with modern world-class resort refinement. Accommodate wide price point range across multiple product types (luxury to service apartments) while maintaining design quality and cohesive character. Engineer artificial waterscape as development focal point.<br>Approach: Master plan organizes neighborhoods with distinct architectural characters reflecting diverse uses and price points - from luxury villas through service apartments. Entire development wraps around 1.5km artificial lagoon serving as focal point and experiential anchor. Engineered man-made breakwater enables lagoon creation. Infrastructure designed to international resort standards. Integrated unique entertainment programming including Wild Wadi waterpark. Architectural strategy references traditional Arab urbanism while delivering contemporary resort functionality.<br>Status: Completed</p>

Cost
USD 1.1 billion
Area
465,000m2 built-up
Services provided

Urban planning and design
Landscape design
Architecture design
Interior design
Structural engineering
Mechanical engineering
Electrical engineering
Infrastructure enigneering
Solid waste management
Construction supervision
Architect of record

Location
Aqaba, Jordan
Client
Saudi Oger
Project Description
The Boulevard is the mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
The Brief
Abdali Boulevard Company aimed to achieve two objectives:
• Creating a prime pedestrian experience in Amman
• Developing a district that is economically attractive to investors coming from multiple industries (hospitality, corporations, retail, etc.)
Our Response
Laceco responded to the above objectives by:

• Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings
• Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds
• Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development
• Conducting value engineering and cost optimization studies to preserve economic viability of the development
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Services Provided
Conceptual design
Preliminary design
Interior design
Final design of architecture and urban furniture
Supervision and construction management
Our Response

Laceco responded to the above objectives by:

Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings.

Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds.

Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development.

Conducting value engineering and cost optimization studies to preserve economic viability of the development.

Our Response

Laceco responded to these requirements by designing a master plan that accommodates different land uses and products covering a wide range of price points. In the master plan are neighborhoods with different architectural characters that reflect the diverse uses of the development such as luxury villas, regular villas, service apartments, hotels and bungalows. The entire development wraps around an artificial lagoon that becomes the focal point. Laceco engineered the 1.5km man- made breakwater, ensured that the infrastructure serving the development was aligned with the standards adopted in world class resorts and integrated unique entertainment features like the Wild Wadi Aqaba waterpark.

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Let's build your next project

Ready to get to work? Fill in the form below or email hello@laceco.me
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