<p>Scope: Urban gateway master plan at terminus of Beirut/Saida expressway meeting new peripheral boulevard. Rehabilitation of Saida Municipal Stadium into urban sporting complex, retail development, shopping mall, seaside hotel and marina, thalassotherapy center leveraging nearby Awali River mineral water spring.<br>Challenge: Transform underutilized gateway site (expressway terminus, old stadium, coastal access) into integrated urban destination that establishes Saida&#x27;s northern identity. Coordinate diverse programming - sports complex, retail, hospitality, wellness - into cohesive development that functions both as city entrance and neighborhood destination. Leverage unique natural assets (coastal setting, mineral water spring) for competitive advantage.<br>Approach: Master plan centers on rehabilitated multipurpose Saida Municipal Stadium as anchor - transforming single-purpose facility into urban sporting complex. Retail and shopping mall development capitalizes on expressway terminus location and visitor traffic. Seaside hotel and marina leverage coastal access - creating hospitality destination. Thalassotherapy center exploits nearby Awali River mineral water spring - unique wellness amenity drawing on natural resource. Integrated development transforms city entrance from infrastructure intersection into mixed-use urban gateway.<br>Status: Completed</p>