A mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
<p>Scope: 24,840m² resort extension adjacent to existing Oberoi Beach Resort within Al Zorah Development (Solidere International and Government of Ajman joint venture, 45km from Dubai). Eight two-bedroom villas on two lower platforms, restaurant and swimming pool on upper platform, 350m² back-of-house at basement level.<br>Challenge: Integrate extension with existing resort operations while managing significant grade changes across site. Design three-platform strategy that maintains seamless connectivity with existing resort levels while accommodating new villa programming, F&B operations, and guest amenities. Balance operational efficiency (back-of-house access, service circulation) with guest experience and architectural continuity.<br>Approach: Three-platform terracing strategy resolves level transitions between new extension and existing resort - enabling connectivity while creating distinct zones for villa clusters (lower platforms) and shared amenities (upper platform). Basement back-of-house consolidates service functions beneath restaurant, minimizing operational visibility.<br>Status: Completed</p>
Cost
USD 16.5 million
Area
25,000 m2 land
6,900 m2 built-up
Services provided
Architecture design Interior design Structural engineering Mechanical engineering Electrical engineering Infrastructure enigneering Landscape design Construction supervision Architect of record
Location
Ajman, UAE
Client
Al Zorah
Project Description
The Boulevard is the mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
The Brief
Abdali Boulevard Company aimed to achieve two objectives: • Creating a prime pedestrian experience in Amman • Developing a district that is economically attractive to investors coming from multiple industries (hospitality, corporations, retail, etc.)
Our Response
Laceco responded to the above objectives by: • Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings • Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds • Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development • Conducting value engineering and cost optimization studies to preserve economic viability of the development
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Services Provided
Conceptual design Preliminary design Interior design Final design of architecture and urban furniture Supervision and construction management
Our Response
Laceco responded to the above objectives by: Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings. Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds. Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development. Conducting value engineering and cost optimization studies to preserve economic viability of the development.