A mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
<p>Scope: Demonstration community and sales center for Makkah Development Project: two-story sales building (showrooms, offices, multipurpose spaces, prayer room), 11 precast concrete model homes (150-250m², two-story-plus-roof), multi-story apartment building, 500m² mosque with mezzanine and free-standing minaret (precast concrete and patterned GRC), utility area (potable water/fire tanks, electrical substation/generators, irrigation tanks, STP), complete infrastructure (road network, covered/uncovered parking, pedestrian systems, accessibility features), and comprehensive landscape works (irrigation, planting, water features, sidewalks, street lighting).<br>Challenge: Create fully functioning demonstration community that operates simultaneously as active sales center and authentic preview of future Makkah Development. Design 11 distinct single-family home typologies (varying sizes, precast construction) that showcase development's residential offerings while maintaining cohesive streetscape. Integrate complete infrastructure and utilities typically serving much larger communities into compact demonstration site. Balance sales/marketing operations with residential authenticity.<br>Approach: Two-story sales building serves as community anchor and visitor orientation point. Model home cluster (11 units with front parking courts and rear yards) demonstrates diverse housing options within unified precast concrete system. Mosque with distinctive minaret and patterned GRC establishes community identity. Complete infrastructure delivery - roads, utilities, landscape - creates operational community rather than static display.<br>Status: Completed</p>
Cost
Confidential
Area
9,000 m²Built-up Area
Services provided
Design review Construction supervision
Location
Makkah, KSA
Client
Roshn
Project Description
The Boulevard is the mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
The Brief
Abdali Boulevard Company aimed to achieve two objectives: • Creating a prime pedestrian experience in Amman • Developing a district that is economically attractive to investors coming from multiple industries (hospitality, corporations, retail, etc.)
Our Response
Laceco responded to the above objectives by: • Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings • Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds • Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development • Conducting value engineering and cost optimization studies to preserve economic viability of the development
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Services Provided
Conceptual design Preliminary design Interior design Final design of architecture and urban furniture Supervision and construction management
Our Response
Laceco responded to the above objectives by: Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings. Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds. Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development. Conducting value engineering and cost optimization studies to preserve economic viability of the development.