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The Boulevard

A mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
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Abdali Investment & Development PSC
Amman, Jordan
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Project Brief

<p>Scope: Headquarters building for Kuwait Foundation for the Advancement of Sciences. Two pure cubic office volumes appearing to float above pixelated ground and middle floor volumes. Central atrium carved through building core. Recessed terraces for public programming.<br>Challenge: Challenge conventional headquarters typology that prioritizes vertical segregation - instead creating horizontal connectivity that fosters creativity, interaction, and collaboration. Integrate dramatic structural expression (cantilevered upper volume) with functional requirements of headquarters operations. Balance public programming at lower levels with private office functions above while maintaining visual and spatial connection throughout.<br>Approach: Conceptual, functional, and structural integration around central atrium void. Two pure cubic office volumes contrast with deliberately pixelated lower floors - pixelation creates terraces complementing public functions while establishing formal hierarchy. Large steel trusses span atrium, supporting upper volume via tension rods to achieve cantilever - allowing atrium to engage building structurally, not just spatially. Design prioritizes horizontal connectivity over vertical separation - restoring community as core workplace value.<br>Status: Competition Shortlist</p>

Cost
USD 35 million
Area
8,000m² land 17,700m² built-up
Services provided

Architecture design
Interior design
Structural engineering
Mechanical engineering
Electrical engineering
Infrastructure enigneering
Landscape design

Location
Salmiya, Kuwait
Client
Kuwait Foundation for the Advancement of Sciences
Project Description
The Boulevard is the mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
The Brief
Abdali Boulevard Company aimed to achieve two objectives:
• Creating a prime pedestrian experience in Amman
• Developing a district that is economically attractive to investors coming from multiple industries (hospitality, corporations, retail, etc.)
Our Response
Laceco responded to the above objectives by:

• Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings
• Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds
• Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development
• Conducting value engineering and cost optimization studies to preserve economic viability of the development
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Services Provided
Conceptual design
Preliminary design
Interior design
Final design of architecture and urban furniture
Supervision and construction management
Our Response

Laceco responded to the above objectives by:

Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings.

Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds.

Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development.

Conducting value engineering and cost optimization studies to preserve economic viability of the development.

Our Response

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