<p>Scope: Master plan for 130-hectare new district on abandoned old airport site southeast of Jeddah. 330,000m²+ built-up area integrating residential, commercial, leisure park, regional mega-mall, luxury hotels, and Sports City (Olympic Stadium and multipurpose arena). 45-hectare prototype district serving as planning basis.<br>Challenge: Transform 130-hectare abandoned airport site into vibrant multipurpose district reviving old port area. Integrate diverse and substantial programming - residential neighborhoods, regional-scale retail (mega-mall), luxury hospitality, Sports City with Olympic facilities, entertainment venues - into cohesive, self-sustaining district with distinguished identity. Maintain pleasant, low-density living environment despite 330,000m²+ program ambition. Leverage pedestrian and vehicular connections to Old City - ensuring new district integrates with rather than isolates from historic Jeddah.<br>Approach: Master plan developed from 45-hectare prototype district - establishing planning principles scalable across full 130-hectare site. Programming integrates residential, commercial, F&amp;B, and entertainment creating dynamic mixed-use environment. Sports City (Olympic Stadium, multipurpose arena) establishes district as regional and international sporting hub. Large site area enables low-density development despite substantial program - 330,000m²+ distributed generously across 130 hectares creates pleasant living environment rather than dense urban core. Strategic connections to Old City leverage existing pedestrian and vehicular networks - physically and functionally integrating new district with historic port area.<br>Status: Completed</p>