A mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
<p>Scope: 47 residential buildings, 675 apartments (various sizes), ground-floor retail, underground parking, landscaped green and leisure areas throughout development.<br>Challenge: Deliver middle-class housing at scale (675 units across 47 buildings) while maintaining quality living environment and green space. Consolidate parking below-grade to maximize surface-level amenity and landscaping - critical for large-scale residential development quality. Balance development density with liveability.<br>Approach: Underground parking strategy liberates ground plane for continuous green and leisure spaces throughout project rather than surface parking lots. Ground-floor retail integrates convenience amenities. Varied apartment sizes accommodate diverse household types within middle-class market segment.<br>Status: Completed</p>
Cost
USD 31 million
Area
70,000 m2 built-up
Services provided
Urban planning and design Architecture design Landscape design
Location
Sabra and Chatila, Beirut, Lebanon
Client
Elyssar
Project Description
The Boulevard is the mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
The Brief
Abdali Boulevard Company aimed to achieve two objectives: • Creating a prime pedestrian experience in Amman • Developing a district that is economically attractive to investors coming from multiple industries (hospitality, corporations, retail, etc.)
Our Response
Laceco responded to the above objectives by: • Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings • Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds • Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development • Conducting value engineering and cost optimization studies to preserve economic viability of the development
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Services Provided
Conceptual design Preliminary design Interior design Final design of architecture and urban furniture Supervision and construction management
Our Response
Laceco responded to the above objectives by: Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings. Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds. Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development. Conducting value engineering and cost optimization studies to preserve economic viability of the development.