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The Boulevard

A mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
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Abdali Investment & Development PSC
Amman, Jordan
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Project Brief

<p>Scope: 1.2 million m² commercial and residential complex on western side of Grand Mosque in Makkah. Multi-story multipurpose terminal serving as city transportation hub, housing for 100,000 pilgrims and visitors, 130,000m² commercial space, 10,000-car parking, extensive public squares overlooking mosque serving as prayer areas, complete technical and infrastructure systems. Residential areas with views to Holy Ka&#x27;bah.<br>Challenge: Win highly competitive international competition (69 initial firms → 14 shortlisted → 3 finalists developing detailed master plans) for development adjacent to Islam&#x27;s holiest site. Design at massive scale (1.2 million m², 100,000 occupants) immediately adjacent to Grand Mosque without compromising religious character or overwhelming sacred context. Accommodate enormous pilgrim volumes while maintaining circulation efficiency around city center. Integrate transportation hub serving entire holy city. Create public prayer capacity extensions to Grand Mosque - critical during Hajj when millions converge.<br>Approach: Master plan balances ambitious density (1.2 million m²) with sensitivity to religious setting - conceptual design reflects ambient sacred character while modernizing Makkah&#x27;s central district into thriving contemporary center. Extensive public squares positioned overlooking Grand Mosque serve primarily as prayer areas - providing overflow capacity and extending usable space around mosque during peak pilgrim periods. Integrated traffic circulation strategy enables movement around city despite intense development. Complete technical and infrastructure systems engineered to serve both residential areas (oriented toward Ka&#x27;bah views) and 130,000m² commercial programming. 10,000-vehicle parking consolidated to minimize surface impact. Multi-story terminal establishes transportation hub for holy city.<br>Status: Completed</p>

Cost
USD 2 billion
Area
1,200,000 m2 built-up
Services provided

Urban planning and design
Landscape design
Architecture design

Location
Makkah, KSA
Client
The Makkah Construction and Development Company
Project Description
The Boulevard is the mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
The Brief
Abdali Boulevard Company aimed to achieve two objectives:
• Creating a prime pedestrian experience in Amman
• Developing a district that is economically attractive to investors coming from multiple industries (hospitality, corporations, retail, etc.)
Our Response
Laceco responded to the above objectives by:

• Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings
• Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds
• Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development
• Conducting value engineering and cost optimization studies to preserve economic viability of the development
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Services Provided
Conceptual design
Preliminary design
Interior design
Final design of architecture and urban furniture
Supervision and construction management
Our Response

Laceco responded to the above objectives by:

Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings.

Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds.

Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development.

Conducting value engineering and cost optimization studies to preserve economic viability of the development.

Our Response

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Let's build your next project

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