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The Boulevard

A mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
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Abdali Investment & Development PSC
Amman, Jordan
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Project Brief

<p>Scope: High-level strategic vision and Urban Structural Framework for major Saudi city&#x27;s anticipated growth. Framework integrates density planning, mobility grids, urban hierarchy, development blocks, and open space systems within sustainable development principles. Deliverables include indicative plans, sections, concept sketches, and high-resolution artistic impressions communicating proposed urban form character.<br>Challenge: Develop comprehensive strategic vision guiding future growth of major Saudi city - requiring integration of multiple complex urban systems (density, mobility, hierarchy, open space) into unified, implementable framework. Translate technical urban planning into compelling visual narrative accessible to diverse stakeholders (government leadership, planners, developers, public). Balance growth accommodation with sustainability commitments and livability standards at city scale.<br>Approach: Urban Structural Framework establishes high-level organizing principles across key systems - density distribution, mobility network hierarchy, development block typologies, and open space strategy working as integrated whole. Sustainable framework embedded throughout rather than added as overlay. High-resolution artistic impressions and illustrative materials (plans, sections, sketches) communicate urban form character and development vision - making strategic framework tangible and actionable for implementation partners.<br>Status: Strategic visioning phase</p>

Cost
Confidential
Area
267Km2 Built-up Area 320Km2 land Area
Services provided

Contract administration
Quantity surveying and Cost management

Location
KSA
Client
PIF Entity
Project Description
The Boulevard is the mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
The Brief
Abdali Boulevard Company aimed to achieve two objectives:
• Creating a prime pedestrian experience in Amman
• Developing a district that is economically attractive to investors coming from multiple industries (hospitality, corporations, retail, etc.)
Our Response
Laceco responded to the above objectives by:

• Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings
• Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds
• Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development
• Conducting value engineering and cost optimization studies to preserve economic viability of the development
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Services Provided
Conceptual design
Preliminary design
Interior design
Final design of architecture and urban furniture
Supervision and construction management
Our Response

Laceco responded to the above objectives by:

Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings.

Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds.

Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development.

Conducting value engineering and cost optimization studies to preserve economic viability of the development.

Our Response

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