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The Boulevard

A mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
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Abdali Investment & Development PSC
Amman, Jordan
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Project Brief

<p>Scope: 37,500m² flagship mall with 37,000m² GLA including retail, Carrefour hypermarket, restaurants, VOX cinema, medical clinics, and 1,000-space parking.<br>Challenge: Deliver MAF&#x27;s refined leasing strategy within Oman market while coordinating multiple stakeholders (anchor tenants, cinema operator, hypermarket) through design and construction. Achieve LEED Platinum certification while meeting strict project cost guidelines - balancing sustainability investment with economic targets.<br>Approach: Close client and stakeholder collaboration throughout design and supervision phases optimized GLA at 37,000m². Cost-conscious design process integrated sustainability features required for LEED Platinum without exceeding budget parameters. Coordinated anchor tenant requirements (Carrefour, VOX) into cohesive mall design.<br>Status: Completed</p>

Cost
USD 65 million
Area
88,540m2 land 52,000 m2 built-up
Services provided

Urban planning and design
Landscape design
Architecture design
Interior design
Structural engineering
Mechanical engineering
Electrical engineering
Infrastructure enigneering
Solid waste management
Construction supervision
Architect of record

Location
Sohar, Sultanate of Oman
Client
Majid Al Futtaim Properties LLC
Project Description
The Boulevard is the mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
The Brief
Abdali Boulevard Company aimed to achieve two objectives:
• Creating a prime pedestrian experience in Amman
• Developing a district that is economically attractive to investors coming from multiple industries (hospitality, corporations, retail, etc.)
Our Response
Laceco responded to the above objectives by:

• Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings
• Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds
• Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development
• Conducting value engineering and cost optimization studies to preserve economic viability of the development
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Services Provided
Conceptual design
Preliminary design
Interior design
Final design of architecture and urban furniture
Supervision and construction management
Our Response

Laceco responded to the above objectives by:

Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings.

Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds.

Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development.

Conducting value engineering and cost optimization studies to preserve economic viability of the development.

Our Response

MAF aimed to achieve four objectives: a commercial center that is aligned with its well-honed leasing strategy, to work with a consultant that is capable of managing multiple stakeholders and collaborating closely with the client, to integrate sustainability features and meet project cost guidelines. Laceco worked closely with the client and the stakeholders during design and supervision stages to design a mall that optimized GLA at 37,000 m², meet the full requirements for LEED Platinum rating and integrate cost awareness within the design process to help the client achieve economic objectives.

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Ready to get to work? Fill in the form below or email hello@laceco.me
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