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The Boulevard

A mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
Contact us
Abdali Investment & Development PSC
Amman, Jordan
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Project Brief

<p>Scope: Olympic City master plan: 50,000-spectator stadium, multipurpose hall, landscaped piazza extending to Beirut&#x27;s seafront. Post-civil war reconstruction landmark that enabled Lebanon to host 1997 Pan Arab Games.<br>Challenge: Achieve three Lebanese Government objectives: rebuild demolished civil war landmark and restart post-conflict reconstruction era, spur growth of Lebanon&#x27;s sports economy, and deliver international-standard 50,000-seat stadium enabling Lebanon&#x27;s candidacy for 1997 Pan Arab Games. Optimize project cost for financially constrained post-war government. Reintegrate major sports infrastructure into Beirut&#x27;s urban fabric after decades of war damage and neglect.<br>Approach: Olympic City master plan integrates 50,000-spectator stadium with multipurpose hall and urban connectivity strategy. Landscaped piazza extends from project to Beirut&#x27;s seafront - reintegrating stadium into city&#x27;s urban composition rather than creating isolated sports precinct. Stadium design references ancient Roman amphitheaters - enabling flexible programming for cultural events and concerts beyond athletic competitions, maximizing asset utilization. Full compliance with international competition standards qualified Lebanon to host 1997 Pan Arab Games and 2000 AFC Asian Cup. Cost optimization strategies enabled financially constrained post-war government to fund project.<br>Status: Completed</p>

Cost
USD 112 million
Area
241,600 m2 land 180,000 m2 built-up
Services provided

Urban planning and design
Architecture design
Interior design
Structural engineering
Mechanical engineering
Electrical engineering
Infrastructure enigneering
Landscape design
Architect of record
Construction supervision

Location
Beirut, Lebanon
Client
Council for Development and Reconstruction (CDR)
Project Description
The Boulevard is the mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
The Brief
Abdali Boulevard Company aimed to achieve two objectives:
• Creating a prime pedestrian experience in Amman
• Developing a district that is economically attractive to investors coming from multiple industries (hospitality, corporations, retail, etc.)
Our Response
Laceco responded to the above objectives by:

• Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings
• Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds
• Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development
• Conducting value engineering and cost optimization studies to preserve economic viability of the development
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Services Provided
Conceptual design
Preliminary design
Interior design
Final design of architecture and urban furniture
Supervision and construction management
Our Response

Laceco responded to the above objectives by:

Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings.

Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds.

Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development.

Conducting value engineering and cost optimization studies to preserve economic viability of the development.

Our Response

Laceco responded to the above objectives in several ways. We designed an Olympic City master plan that features the 50,000-spectator stadium
and a multipurpose hall. We reintegrated the stadium into the urban composition
of Beirut through a landscaped piazza that extended from the project to Beirut‚ seafront and conceived a stadium that has the features of ancient Roman amphitheaters, allowing the client to use
it for non-athletic programming such
as cultural events.

The stadium was designed to be fully compliant with international competition standards, enabling Lebanon to submit its candidacy to the 1997 Pan Arab Games
and 2000 AFC Asian Cup.

Finally the project cost was optimized to enable a financially constrained government to fund the project.

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Let's build your next project

Ready to get to work? Fill in the form below or email hello@laceco.me
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