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The Boulevard

A mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
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Abdali Investment & Development PSC
Amman, Jordan
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Project Brief

<p>Scope: Renovation of existing stadium for Lebanon&#x27;s 8th Pan Arab Games bid. 15,000-capacity Olympic football venue with athletics track, VIP lounges, and press facilities. Complete external works: landscaping, water supply networks, sewage and stormwater systems, underground water reservoir, and chiller plant for entire facility. Full design, execution, and construction supervision.<br>Challenge: Upgrade existing municipal stadium to international Olympic and Pan Arab Games standards while maintaining operational functionality. Integrate complete infrastructure systems (water supply, wastewater, stormwater, cooling) to support 15,000-spectator capacity and meet competition requirements. Deliver VIP and press facilities meeting international broadcasting and hospitality standards. Coordinate renovation construction with tight timeline for Games bid qualification.<br>Approach: Comprehensive renovation addressed both venue capacity (15,000 spectators) and international competition standards (Olympic football, athletics track). VIP lounges and press facilities integrated to support major tournament operations and international broadcasting. Complete external works designed and executed - underground water reservoir, chiller plant, and utility networks sized for entire facility operations. Full design and construction supervision ensured quality control throughout renovation.<br>Status: Completed</p>

Cost
USD 8.5 million
Area
2,000 m2 built-up
Services provided

Urban planning and design
Architecture design
Interior design
Structural engineering
Mechanical engineering
Electrical engineering
Infrastructure enigneering
Landscape design
Architect of record
Construction supervision

Location
Beirut, Lebanon
Client
Beirut Municipality
Project Description
The Boulevard is the mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
The Brief
Abdali Boulevard Company aimed to achieve two objectives:
• Creating a prime pedestrian experience in Amman
• Developing a district that is economically attractive to investors coming from multiple industries (hospitality, corporations, retail, etc.)
Our Response
Laceco responded to the above objectives by:

• Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings
• Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds
• Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development
• Conducting value engineering and cost optimization studies to preserve economic viability of the development
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Services Provided
Conceptual design
Preliminary design
Interior design
Final design of architecture and urban furniture
Supervision and construction management
Our Response

Laceco responded to the above objectives by:

Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings.

Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds.

Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development.

Conducting value engineering and cost optimization studies to preserve economic viability of the development.

Our Response

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