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The Boulevard

A mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
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Abdali Investment & Development PSC
Amman, Jordan
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Project Brief

<p>Scope: 49,283m² sports city expansion of existing Baalbeck Municipal Stadium: outdoor courts (basketball, handball/mini-football, volleyball, tennis), 1,000-capacity covered multipurpose hall, Olympic swimming pool and diving pool, parking for 395 cars and 7 buses.<br>Challenge: Transform existing single-purpose municipal stadium into comprehensive sports city serving Baalbeck and surrounding Bekaa Valley region. Integrate diverse outdoor and indoor sporting facilities while maintaining operational efficiency with limited resources typical of Lebanese municipal projects. Balance community access with facility quality and maintenance requirements.<br>Approach: Extension strategy adds multiple outdoor courts and aquatic facilities around existing stadium core. 1,000-capacity covered multipurpose hall provides year-round indoor programming capability. Outdoor courts enable simultaneous use across multiple sports - maximizing community access. Olympic-standard swimming pool and diving pool establish regional competition venue. Substantial parking (395 cars, 7 buses) accommodates regional tournaments and events.<br>Status: ....</p>

Cost
USD 17 million
Area
14,000 m2 built-up
Services provided

Urban planning and design
Architecture design
Landscape design

Location
Baalbeck, Lebanon
Client
Council for Development and Reconstruction (CDR)
Project Description
The Boulevard is the mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
The Brief
Abdali Boulevard Company aimed to achieve two objectives:
• Creating a prime pedestrian experience in Amman
• Developing a district that is economically attractive to investors coming from multiple industries (hospitality, corporations, retail, etc.)
Our Response
Laceco responded to the above objectives by:

• Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings
• Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds
• Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development
• Conducting value engineering and cost optimization studies to preserve economic viability of the development
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Services Provided
Conceptual design
Preliminary design
Interior design
Final design of architecture and urban furniture
Supervision and construction management
Our Response

Laceco responded to the above objectives by:

Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings.

Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds.

Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development.

Conducting value engineering and cost optimization studies to preserve economic viability of the development.

Our Response

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Let's build your next project

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