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The Boulevard

A mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
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Abdali Investment & Development PSC
Amman, Jordan
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Project Brief

<p>Scope: Master plan and complete infrastructure for 48-hectare new downtown transforming underused prime real estate into active city center. Mixed-use development (residential, office, hotels, retail, high-rise towers, open green spaces) with central Green Park. 12km road network (collectors and local roads) integrating high pedestrian occupancy with safety and accessibility requirements. Traffic impact study and simulation including Queen Noor overpass. Grey water recycling systems throughout all developments. Domestic water networks, dual fire hydrant loops (downtown streets and Park Area served independently), sanitary sewage and stormwater drainage networks. Central automatic irrigation for streets and Park. MV/LV electrical distribution with package substations, street and landscape lighting. Security/telecom/fire distribution networks with inspection hand-holes and duct banks. Concept and preliminary design for 65,000 TR district heating and cooling plant with 40km buried networks - first implementation in Amman. Concept design for district gas network.<br>Challenge: Implement complete road and infrastructure network serving downtown&#x27;s diverse urban anchors (retail, public spaces, office hub, residential hub, leisure) on 48-hectare site. Conceive central Green Park as green heart of downtown with all relevant utilities. Address Amman&#x27;s severe water shortage through grey water recycling across all developments. Meet stringent Jordanian fire protection code and Civil Defense requirements for public and private spaces. Pioneer district heating and cooling in Amman - first implementation requiring education of stakeholders and regulatory approvals.<br>Approach: Traffic impact study and simulation (including Queen Noor overpass) ensured proposed 12km road network integrated with existing area and improved overall Amman downtown traffic level of service. Roads network balanced collector/local hierarchy while accommodating high pedestrian occupancy with safety requirements and accessibility to diverse facilities. Grey water recycling implemented throughout all developments addressing water scarcity. Domestic water networks and dual independent fire hydrant loops (one serving downtown streets, second serving Park Area) provided adequate supply and fire protection. Sanitary sewage and stormwater drainage networks sized for complete downtown. Central automatic irrigation system serves streets and Park Area from single control point. MV/LV electrical distribution with package substations, street/landscape lighting throughout. Security, telecom, and fire distribution networks with inspection infrastructure. 65,000 TR district heating and cooling plant with 40km buried networks - pioneering implementation in Amman providing energy efficiency at district scale. District gas network concept design. All systems designed to Jordanian fire protection code and Civil Defense requirements.<br>Status: Completed</p>

Cost
USD 55 million
Area
480,000 m2 land 1,750,000 m2 built-up
Services provided

Infrastructure engineering
Roads engineering
Construction supervision

Location
Amman, Jordan
Client
Abdali Investment and Development psc
Project Description
The Boulevard is the mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
The Brief
Abdali Boulevard Company aimed to achieve two objectives:
• Creating a prime pedestrian experience in Amman
• Developing a district that is economically attractive to investors coming from multiple industries (hospitality, corporations, retail, etc.)
Our Response
Laceco responded to the above objectives by:

• Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings
• Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds
• Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development
• Conducting value engineering and cost optimization studies to preserve economic viability of the development
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Services Provided
Conceptual design
Preliminary design
Interior design
Final design of architecture and urban furniture
Supervision and construction management
Our Response

Laceco responded to the above objectives by:

Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings.

Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds.

Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development.

Conducting value engineering and cost optimization studies to preserve economic viability of the development.

Our Response

Laceco responded to their objectives in several ways.

Firstly, by advising the client on development strategies that would enable achieving the project objectives.

Secondly, by developing a master plan and development briefs that were used as a basis for attracting investors into the project. The master plan introduced new typologies of residential, commercial, retail, and office spaces into Amman‚ market.

Thirdly, by designing a project that identified a powerful center for the city and towards which neighborhoods gravitated.

Fourthly, by designing a project that promoted a high quality public realm, and successfully attracting residents and visitors to the area.

Finally, by developing transportation and infrastructure schemes in collaboration with Amman‚ municipality, leading to a successful functional integration between project and city.

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Let's build your next project

Ready to get to work? Fill in the form below or email hello@laceco.me
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