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The Boulevard

A mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
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Abdali Investment & Development PSC
Amman, Jordan
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Project Brief

<p>Scope: 32-kilometer linear urban development strategy from Amman airport to city center. Seven specialized district poles: Airport Free Zone, Amman Towers (high-rise offices/hotels/exhibition centers), Business Park (large-scale corporate headquarters), University extension campus, Leisure City (hotels/resorts/golf/residential), Medical City, and Government District (embassies/government buildings). Each pole integrates residential complexes and commercial centers in landscaped settings. Monorail transit system linking all poles to airport and city center.<br>Challenge: Simultaneously achieve multiple objectives: revitalize 32km underdeveloped highway corridor, alleviate pressure on Amman&#x27;s saturated road network, and promote strategic axial urban development toward airport area. Transform single-purpose transportation infrastructure into series of successive attraction poles that each function as complete city districts - avoiding linear sprawl. Create development framework compelling enough to attract major public and private investment across diverse sectors (education, healthcare, business, government, leisure).<br>Approach: Conceptual design reimagines highway corridor as armature for specialized district development rather than conventional suburban sprawl. Seven distinct poles each establish unique identity and function - Airport Free Zone, corporate high-rises, business park campus, university expansion, leisure/hospitality district, medical city, diplomatic quarter - while incorporating residential and commercial programming in refined landscape settings. Monorail proposed as primary transit spine connecting all districts to airport and city center - reducing automobile dependence along corridor. Pole-based strategy creates nodes of intensity rather than continuous development - preserving green buffers and enabling phased implementation as investment materializes.<br>Status: Completed</p>

Cost
N/A
Area
11,050 ha
Services provided

Urban planning and design
Landscape design
Archutecture design

Location
Amman, Jordan
Client
Mawared
Project Description
The Boulevard is the mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
The Brief
Abdali Boulevard Company aimed to achieve two objectives:
• Creating a prime pedestrian experience in Amman
• Developing a district that is economically attractive to investors coming from multiple industries (hospitality, corporations, retail, etc.)
Our Response
Laceco responded to the above objectives by:

• Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings
• Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds
• Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development
• Conducting value engineering and cost optimization studies to preserve economic viability of the development
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Services Provided
Conceptual design
Preliminary design
Interior design
Final design of architecture and urban furniture
Supervision and construction management
Our Response

Laceco responded to the above objectives by:

Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings.

Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds.

Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development.

Conducting value engineering and cost optimization studies to preserve economic viability of the development.

Our Response

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